Zürich[CH]
Designer Hakim Abel Ben Youcef's Suprim™ isn't just another streetwear brand, it's a deliberate critique of consumer culture.
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Through red and white contrasts and "sold out" declarations, Hakim transforms Supreme's iconic aesthetic into political commentary.
His work exposes the absurdity of artificial scarcity while hollow marketing buzzwords like *Creativity and *Innovation flash across the screen.
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Suprim™ serves as Hakim's mirror to our spectacle-driven society, where self-mockery becomes his weapon of resistance against a collapsing value system.
In Suprim™, Hakim Abel Ben Youcef has created a visual manifesto challenging our relationship with hype culture.
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